We are exclusively supporting an international igaming group with two Remote Head of Marketing positions.

What we expect from you:

• Overseeing the vision, strategy, and day-to-day management of the global digital marketing plan

• Managing and growing multiple high value in-house marketing campaigns of different revenue streams (Affiliates, PPC, Social media, Content, SEO and CRM)

• Leading innovation and advancement of the overall digital marketing agenda through the proposal and execution of an annual road-map, supported by tried and tested stats derived from your years of experience in a similar role
• Manage the acquisition, retention and activation of new partnerships with sport/music/media stars, popular social networks persons/communities, Instagram/Youtube channels
• Implementing, managing and optimizing acquisition strategies

• Ensuring positive ROI and business growth whilst making outgoing cost decisions based on performance
• Analyzing data daily to spot trends and opportunities and then acting upon them, and regularly updating senior management with the ROI reports

• Analyzing market research to identify new opportunities, issues, market trends or gaps in the market that will generate revenue
• Full ownership of end to end campaign planning, mechanics, briefing and bonus costs management for the Casino
• Acquisition, retention and activation of new partnerships, which may include Affiliates

• Manage and grow a team of digital marketing managers in their respective areas
• Planning and improving account structures in order to maximize performance

• Working closely with the Casino and Marketing team to build, deliver and analyze promotions, including welcome offers for new customers to maximize conversion funnels
• Good knowledge of right media Swedish sources
• Develop a measurement system to ensure success of executed campaigns or change direction where needed
• Building an outstanding Digital marketing team through defining the optimal team structure, team training & development where necessary, and clear processes for ensured continuity
• Delivering KPIs according to plan

You possess:

• Strong communication skills in English and preferably any other language (verbal, written and presentational skills)
• Exceptional sales and acquisition negotiation experience and a proven track record in meeting revenue and new business targets, preferably in an online gaming environment
• Manage and coordinate between multiple marketing channels and campaigns (paid, organic, and CRM) to drive conversion
• Analyze past channel performance and work with external partners to determine new strategies to test
• Solid experience in the delivery of exceptional marketing campaigns and projects, and delivering on budgets, whilst taking charge of potential brand ambassadors and influencers etc.
• Good knowledge of the local media market particularly in APAC or LATAM or Canada (including social media and core marketing skills including SEO and PPC)